Thursday, June 12, 2008

What is design worth?

IxDA hosts "What is Design?" Wednesday, June 25 6:30pm, San Francisco, CA

With the newfound emphasis in the business world on “design thinking” and the value of innovation, designers are increasingly on the spot to provide not just visual and interactive solutions, but also a competitive edge for their companies. Designers are more frequently involved -- and agitating for involvement in -- the strategic decisions of a company and defining the trajectory of success. However, with power comes responsibility, and designers must now justify their solutions not only in terms of customer objectives, such as satisfaction and loyalty, but also in terms of business objectives, such as increased revenue and ROI.

More info on the IxDA web site here:

RSVP here:

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