Monday, July 21, 2008

PeclersParis workshop tomorrow



On July 22nd, IDSA San Francisco and PeclersParis will be offering a special workshop.

The workshop focuses on macro trends. In an interactive presentation, attendees will get to know four prospective stories, or long term consumer trends, covering the next three- to five years. Per story, Peclers' background research (sources, socio-cultural analyses) will be discussed by Francoise Serralta, co-founder and main researcher of PeclersParis. This information will subsequently be translated into prospective markets. Finally, creative options, ways to approach and entice these consumers, will be discussed (materials, colors, shapes).

Peclers has been around for over 35 years and is the internationally leading trend consultancy. It conducts research for a wide variety of material manufacturers, consumer electronics companies, car, interior, cosmetics, food, fashion and other luxury brands.

Learn more about this workshop and Francoise Serralta HERE or watch an inspirational FUTUR(S)8 PRELUDE.

From 11.30 AM until 4.00 PM
Seating is extremely limited.

$450 - for regular participants
$350 - for IDSA members and Peclers clients.
For information and reservations, please contact Marieke van der Poel, (415) 503-8811.

Hosted by the IDSA SF at Temple on Howard and 2nd St.

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