IDSA SF would like to announce our upcoming studio visit with Cheskin Added Value.
Designers have typically been recognized for our ability to think "out of the box" and arrive at unexpected solutions. Yet, to the uninitiated, we're mainly associated with the artifacts we produce. What's more useful for solving problems in the business realm is how designers get at unexpected solutions...referred to as "Design thinking".
The session will be lead by CEO, Darrel Rhea and Design Practice Director, Joanne Mendel and will highlight the many ways design informs Cheskin's approach to innovation.
Cheskin will be hosting this event at their offices on June 11, 2009. Doors open from 6-8pm. The program will begin at 6:30.
Address:
Visitors can park in the adjacent garage, enter through the main lobby and take the elevator to the 3rd floor.
255 Shoreline Drive
Suite 350
Redwood Shores, CA 94065
Call: 626-354-6635 for any last minute needs.
Studio Explorations is a forum which enables design firms to open their doors and discuss specific challenges, ideas, and solutions with our extended design community. We do this in order to bring a broader understanding to the unique qualities of each Bay Area firm as well as to enable designers to cross-pollinate ideas and form new relationships. These events will be podcast so please arrive on time and bring questions so you can become part of the discussion. This is a unique peek into the processes and culture behind the Bay Area's Studios.
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