Wednesday, February 20, 2013

Design Means Business | Trish Powell & Rich Radka, March 12th

The Emergence of Value Exchange Networks

On Tuesday, March 12 2013 at Wharton | San Francisco, Rich Radka and Trish Powell will present “The Emergence of Value Exchange Networks,” a case study about using design thinking to help traditional product-focused enterprises transform into nimble business networks fueled by participatory innovation that are also more responsive, and provide greater flexibility.
We are quickly shifting from an era in which companies created and delivered monolithic offerings to passive consumers, to an era in which services exist as networks of value co-creation. In this new landscape, lines separating consumer and company are dissolving, and companies are acting as enablers of value creation, discovery, and exchange rather than solely as creators and distributors. It is a strategic shift that completely rewrites vision, strategy, offers, and operations, and it enables business transformation. From a design perspective it means service design must evolve into networked business design.
In this session, Rich and Trish will share tools for rethinking your business in a world where everyone is connected and consumers can also be collaborators.

Trish Powell – Principal Design Strategist, Intuit
Rich Radka – Partner, Claro Partners

Click here for Tickets

Date & Time:

Seating is limited and pre-registration is required.
Tickets are $20 per person ($10 for the first 10 IDSA members that sign-up).
Tickets at the door are $40 per person.

Tuesday, March 12, 2013
Mingling @ 6pm, Lecture @ 7pm, Conclusion @ 9pm
Hors d'oeuvres and beverages are included

Wharton | San Francisco
2 Harrison Street, Sixth Floor
San Francisco, CA 94105


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