DESIGN means BUSINESS | Nov. 18 2010 @ 6pm

Want to create a revolutionary product or service? You'll need BOTH design and business
David Aycan and Meghann Dryer from IDEO will be addressing a topic they call “venture design.” From the genesis of the user experience through the intricacies of what makes a business viable, they'll explore —through three case studies— how businesses from corporations to start-ups can use smart entrepreneurial approaches to learn and design their way to market.

About Daivd and Meghann
As a business designer at IDEO, David takes common tools such as financial modeling or marketing frameworks and uses them to inform design. Meghann is also a business designer at IDEO, where she likes to invent new businesses and devise clever ways to take things to market.

About DESIGN means BUSINESS
As a mutual partnership between the Wharton SF community and the IDSA-SF, "DESIGN means BUSINESS" aims to bring design to the forefront in business as a way to create more meaningful, innovative companies. Each lecture draws a vibrant mix of design and business leaders from throughout the Bay Area, with plenty of opportunity for cross-pollination.

REGISTER IN ADVANCE
NON-MEMBERS | http://tinyurl.com/IDSASF-DMB-IDEO
The event is FREE for IDSA members, just login to register.

NON-MEMBERS | https://design-means-business.ticketleap.net/ideo
$20 for non-members

Limited to 50 guests. This event will sell out, and pre-registration is required.
Hors d'oeuvres and beverage service is included, 21+ only.


WHEN
November 18, 2010
Mingling @ 6pm, Lecture @ 7pm, followed by Q&A and continued mingling

WHERE
Wharton | San Francisco
101 Howard Street (at Spear)
San Francisco, CA 94105

Thanks To Our Media Sponsor: Fast Company