DESIGN means BUSINESS | October 14th @ 5:30

Open new paths to innovation by changing the way you think.
Roger will share his perspectives on how leading companies use design thinking to push knowledge through stages in ways that produce breakthrough innovations and competitive advantage.

About Roger Martin
Roger Martin serves as a senior advisor to CEOs of some of the world’s leading companies. He has served as dean of the Rotman School of Management at the University of Toronto since 1998. Martin's research interests lie in the areas of global competitiveness, integrative thinking, business design, and corporate citizenship. He is author of The Opposable Mind (2007), The Design of Business (2009) and many articles. In 2007, BusinessWeek named Martin one of the ten most influential business professors in the world. In 2009, he was ranked by Forbes’ and the Times of London’s as one of the top 50 management thinkers in the world.

About DESIGN means BUSINESS
As a mutual partnership between the Wharton SF community and the IDSA-SF, "DESIGN means BUSINESS" aims to bring design to the forefront in business as a way to create more meaningful, innovative companies. Each lecture draws a vibrant mix of design and business leaders from throughout the Bay Area, with plenty of opportunity for cross-pollination. Future speakers include David Aycan & Meghann Dryer of IDEO, scheduled for November 18th.

REGISTER IN ADVANCE
$15 for non-members (use "IDSA-SF" promo code). Register Here
FREE for official IDSA Members. Register here
Limited to 50 guests. This event will sell out, and pre-registration is required.
Hors d'oeuvres and beverage service is included, 21+ only.

WHEN
Thursday, October 14th
Mingling @ 5:30pm, Lecture @ 6pm, followed by Q&A and Book Signing

WHERE
Wharton | San Francisco
101 Howard Street (at Spear)
San Francisco, CA 94105